Guide
Link in Bio Best Practices
Published 2026-09-25 · Reviewed 2026-09-25
Lead with one job
Decide the primary action: book, buy, contact, or listen. Put that CTA near the top. Secondary links can follow.
Write button labels people understand
Prefer “Book a consult” over “Link 3”. Labels should match intent, not your internal naming.
Keep hours, location, and contact easy to find
For local businesses, hours and how to reach you belong above the fold — not buried under ten promo buttons.
Use tracking for campaigns
When you run an ad or print QR, use a managed short link so you can see which channel performed — then trim what does not convert.